Debunking Common Fitness Franchise Myths

Deciding to invest in a franchise is always a big decision. Regardless of the industry or company, it’s important to consider all the pros and cons before picking the perfect partner. Many people make assumptions about what owning a fitness franchise entails. There are so many common misconceptions out there about what it means to open and own a business as a franchisee. I’m here to bust these myths so you can make the best and most informed choice possible for your future in the fitness field. 

Franchising is Just For the Food Industry

On the contrary! Some of the most famous franchises in the past may have been popular eateries, but today the landscape looks different. In recent years, there has been a larger surge in service brands, making up approximately 65% of all new franchises. The health and fitness industry has seen the most impressive and consistent growth of any sector, accounting for 60% of all brands entering the market in the past five years. Don’t be afraid to branch out when searching for a brand to franchise with! 

Previous Experience is Essential

False! You actually don’t need to have any previous experience working within the fitness industry in order to invest in a franchise. Sure it can be an advantage, but with extensive training provided by market experts, they are able to advise in depth on everything you need to know. What’s actually more beneficial for franchisees is experience with general sales, management and operational systems. A positive, passionate, and determined mindset is what really makes for a successful fitness franchise. 

Owning a Franchise Requires No Effort

It’s actually the opposite! While investing with a fitness franchise is far less risky than starting your own gym business from scratch, there’s still plenty of work to be done in order to achieve profitability at your location. It’s true that the franchisor will often offer all the tools and resources necessary to be successful, but the reality of operating and managing your location will always require some serious effort. 

The Franchisor Calls All the Shots

No way! As a franchisee you will be given certain guidelines and systems to follow. Using these established models and systems will make operating your fitness franchise easier and likely more profitable. However, this doesn’t mean that you lose the freedom and creativity that comes with being your own boss! You will make day-to-day business decisions on everything from personnel to management. 

Ultimately, don’t believe everything you hear about becoming a fitness franchisee! It’s important to know what you’re getting into before making the leap to franchise with any fitness concept. We’re here to help with that due diligence, because we always want you to be informed before partnering with Greenlight Personal Training. It may take some hard work, but you’ll be able to enjoy a degree of freedom without any previous experience necessary! Don’t let the myths and misconceptions hold you back from your dreams of starting a business.

To learn more and see if you’re a match, check out our article about Why a Greenlight Studio Is Your Next Location!