Top 5 Member Retention Tips

A huge part of success for fitness franchise owners is member retention! This means that your clients are more likely to stick around for the long haul. They may even provide referrals for you so that you can increase your customer base. It’s the very foundation for any profitable personal training business. This can be achieved in a few different ways, all of which ultimately contribute to creating a positive experience and strong profitability. Take it from our team of experienced professionals at Greenlight Personal Training with these top 5 tips we’ve learned over time. 

Form Relationships 

The ability to form meaningful relationships with each individual member is such an important part of building better retention rates. Creating bonds with the people that are entering your training space in hopes of bettering their lives is essential for the quality of their experience. You want every client to become such a fan of your studio that they go out into the world and recommend the experience to family, friends, and even strangers as well! 

Motivate Members 

Being able to effectively motivate your members helps to create a more unique fitness experience. This then sets you apart from the gym competition out there. It can also reduce cancellations, drive referrals, and at the end of the day increase revenue. Some ideas for fun incentives or challenges that you can offer your customers include guest passes so they can bring someone to train with, fun giveaways, community events, rewards programs, or even a celebration of individual milestones.  

Build Community 

Community is such a critical component of any successful fitness enterprise. When a welcoming environment is available for members it helps them to connect with everyone in the space. It also facilitates more encouragement, support, and motivation making them more likely to achieve their goals and have an overall positive training session. A few effective ways to engage others in the community are to make sure to employ the right staff and make members feel like they belong there through inclusion practices. 

Offer Accountability 

Accountability can be an important part of the member experience. The clients that have joined the training programs are often searching for someone to provide this on their journey to a healthier lifestyle. Ensuring they are taking the small daily steps needed to achieve their goals is crucial to them having a smooth and successful experience. Otherwise, it can be difficult for members to stay and easy for them to blame external factors. You can hold clients accountable through leadership, continued close attention, and curated routines. 

Create Consistency

Overall consistency helps clients to feel like they are getting the most out of their memberships. They are also more likely to see the results they desire. This will help individuals to really see the value in your service and to continue to renew their memberships month after month giving you a strong and stable influx of profits. This can be achieved through tools like rewarding high attendance or recognizing consistent hard work positively within the community. 

At Greenlight Personal Training, franchisees receive the benefit of over 60 years of combined industry experience. Learn more about how we set our owners up for success by contacting us at today!